Meet the Team
Fier Collective was born from my lifelong love of horses and belief in authentic storytelling.
The equestrian world is more than a sport—it’s a community built on trust, dedication, and partnership. My journey with Fiero shapes how I approach creativity, business, and storytelling.
Together, we represent the heart of Fier Collective: patience, consistency, and appreciation for the moments beyond the spotlight.
As both a creative and equestrian, I understand the work behind every brand in this industry. I founded Fier Collective to help those stories be seen with clarity and intention.
Through marketing, photography, film, and social content, I capture not just what equestrian businesses do, but the people and purpose behind them.
Fiero remains my inspiration—and a reminder that every great story begins with connection.
CFO
Fiero manages the money with expensive taste and strong opinions, ensuring spending priorities stay clear: horses first, everything else second.
Favour De Fier
CEO
Henry keeps the team focused, motivated, and on schedule—especially when food is involved. He leads with quiet authority and believes every meeting should end with a treat.
Henry Cronin
Chief People Officer
Waffles guides the team with enthusiasm, keeping everyone connected, organized, and having fun.